Watch our quick video introduction below to learn more and get to know who we are, what we do, and what sets us apart from the rest.
The Jewelry Experts
We know what your jewelry’s worth! Whether you’re interested in something new, or looking to sell your old pieces for cash or trade, we are here to help! Our showroom has many one-of-a-kind pieces available at an incredible value. We are not sales driven because we feel that the old way of buying jewelry, which can often leave you wondering if you got a good deal, is antiquated. We price all of our pieces realistically, and with your value in mind. As a service to our clients, we pay market price for gold, silver and platinum. Whether you are buying or selling, expect to be treated with value and fairness. We cannot wait to show you the difference!
Full Service Jeweler
See the difference that a truly independent jeweler has to offer:
- Buy the perfect gift for someone special.
- Sell us your unwanted or unused pieces.
- Bring us your repairs and sizings.
- Let us repair that broken timepiece.
We can also help you design and create a one-of-a-kind masterpiece!
This Is Us!
David Nelson moved to Arizona from Wisconsin in 2002, bringing along his Midwest values and morals, as well as his love for comfort food. He met his wife Aubrey, an Arizona native, in 2010. David has spent most of his life in the jewelry business and is setting out to change it for the better. When they are not working hard, David and Aubrey enjoy hiking throughout this beautiful state as well as exploring new places. Check out our feature in the East Valley Tribune!
A Different Kind of Jewelry Store
United Food Bank
A portion of all proceeds is donated to United Food Bank. A minimum of $1.00 from every watch battery replacement is donated; it’s time to end hunger.
We love our community! Most of the art on the walls in our showroom is for sale by local artists. Artists can contact us about space and availability.
We value our clients and guarantee that you will find unsurpassed value in our store. We sell fine jewelry at fair prices you can’t find anywhere else!